The blog.
Audio branding, sound neuromarketing, sound design and music for advertising – insights and behind-the-scenes from the TADADAM team.
InPost Audio Branding wins International Sound Awards and Red Dot Design Award 2025
Sound That Builds Trust: Audio Branding in Banking
UI sounds: the key to better UX and a stronger brand
Hearing Your Brand: Neuromarketing and the Impact of Sound on Consumers
How to Create an Effective Brief for Music in a Commercial?
The Sound That Sells: Why Should You Harmonize Audio in Campaigns?
Audio in Marketing – Which Trends Are Worth Following (and Using!) in 2025
How to take care of the musical setting of the event? Before, during and after.
The musical design of events is a crucial component in shaping a positive experience for their attendees. This is because music not only provides a backdrop for various program segments but also plays a pivotal role in evoking emotions and creating the desired atmosphere. For this reason, its selection should be handled with meticulous attention, encompassing both live performances and pre-recorded tracks that accompany key moments of the event.
Can mismatched music negatively affect your brand image?
In the trend of a holistic approach to marketing, more and more attention is being paid to sound consistency, alignment with the brand's character, and the overall consumer experience. Not without reason, as sound and music are powerful tools that influence brand perception, audience emotions, and the effectiveness of advertising campaigns.
How to leverage the rising popularity of podcasts in marketing?
No one in the marketing industry wants to miss out on trending media. We want to be where our audience is, and ideally, get there before our competitors. Among those aiming to ride the wave of podcast popularity, the winners will be those who can communicate effectively in an audio-only environment.