In the trend of a holistic approach to marketing, more and more attention is being paid to sound consistency, alignment with the brand's character, and the overall consumer experience. Not without reason, as sound and music are powerful tools that influence brand perception, audience emotions, and the effectiveness of advertising campaigns.
Aleksandra Chróst
Have you ever had a melody stuck in your head so intensely that you couldn’t stop humming it? If so, you’ve experienced the fascinating phenomenon known as an earworm. Not exactly the most appealing term, right? Yet, it’s a powerful tool in the hands of marketing specialists, one that can bring significant benefits in branding.
Aleksandra Chróst
No one in the marketing industry wants to miss out on trending media. We want to be where our audience is, and ideally, get there before our competitors. Among those aiming to ride the wave of podcast popularity, the winners will be those who can communicate effectively in an audio-only environment.
Hubert Pyrgies
