We have prepared some key recommendations to help you enhance the sonic experiences of your guests
When planning your event, consider the following questions:
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What is the emotional character of the event? Identify three key emotions that should accompany participants before, during, and after the event.
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Will your event have a leitmotif, a musical theme that ties everything together?
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At what moments will participants hear music? Think holistically and thoroughly—not just about the event itself but also about elements such as invitations leading up to it or the aftermovie that follows.
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Who will oversee the audio aspects of your event? Do they have the expertise to ensure that the music enhances, rather than detracts from, the guests’ experience?
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At what stage will you plan the music? Could addressing this aspect earlier provide a strategic advantage? What are the risks of leaving it to the last minute?
- What budget have you allocated for the musical arrangement? Does it account for the legal broadcasting of the music?
Answering the above questions will help you assess whether the audio aspect of your event is being managed intentionally, reducing the risk of unexpected issues. Ideally, you should seek the expertise of music consultants, but if this is not an option, consider discussing the above list of questions during one of the planning team’s meetings.
A well-thought-out musical arrangement not only ensures the seamless flow of an event but also contributes significantly to the brand’s image
Carefully selected live bands, DJs, and the thoughtful curation of playlists—all these elements matter. The key lies in matching the music to the event’s significance and understanding the unique characteristics of the audience.
An increasing number of brands are creating collections of audio files as part of their audio branding strategy. These include background music and distinctive motifs used during key moments of events, such as announcements, speeches, or technical breaks. This approach ensures that events are cohesive, recognizable, and foster positive associations with the brand.
Our portfolio includes projects for renowned brands such as Coca-Cola, Roche, Empik, and IQOS. We carefully select artists and collaborate with them to craft bespoke performances, prioritizing the personalization of experiences. We compose music from scratch or create arrangements based on high-quality production music. Each case is analyzed individually, allowing us to select the most effective solutions.
Among our projects that integrate elements of Audio Branding and musical arrangement is the complete sound design for the Kreatura Awards Gala.
The event's format, featuring dozens of awards and recipients taking the stage, dynamic pacing, and high repetition, demands a soundtrack that remains engaging while ensuring each honoree feels celebrated. We provided sound design for every moment of the gala—from guest arrivals, award presentations, and speeches, to the closing moments. Naturally, the musical arrangement for the Kreatura Gala extends beyond the event itself and is also featured in the aftermovie.
At TADADAM, we understand the importance of the right musical arrangement for an event, which is why we offer comprehensive support at every stage. Our process always begins with an in-depth analysis of your needs and branding. By partnering with us, you can be confident that the music will not only be carefully selected but also perfectly tailored to the unique identity of your brand, as well as the character and venue of your event.
Authors:
Aleksandra Chróst
Hubert Pyrgies
