Audio Branding · Flagship · 2023–2025
A complete sonic identity system for InPost.
Brand sound strategy plus consistent sound across the app, hotline, TV spots, digital campaigns, events, and internal communications.
TADADAM
We make brands
sound
We're TADADAM. We build brand distinctiveness through sound.
We consult, create and implement sonic identity systems.
We compose music for advertising campaigns.
The first Polish audio branding
to win Red Dot Best of the Best.
Our work won the "Oscars of design." The "Best of the Best" title goes to a fraction of all entries – projects that set the global standard in their category.
- Category
- Corporate Sonic Identity
- Project
- InPost · sonic identity system
- Previously
- International Sound Awards 2025 · winner
Trusted by
04Selected work
Selected work.
WEDEL · Sound Design
"What the snack"
We composed an original track and wove the film characters' voices into it.
Pudliszki · Signature
"Od MMM do MY"
A new dimension for the jingle that has kept Poles company at the table for two decades.
Starbucks · Performance
"Kawa mi gra"
A hidden camera and hidden musicians improvising songs about café guests. You have to see this!
Maybelline · Voice Tag
Music Stories + voice tag
Research, licensing, sync. Plus a custom voice tag for the brand.
Kreatura · Identity
Sonic identity for the awards gala
We created the sound design for the Kreatura awards gala.
Danone · Sound Design
"Hello changer"
We composed the music and SFX system for the DANONE IT&DATA campaign.
05Why sound
Brands that sound consistent are easier to remember,
easier to trust,
easier to like.
There are numbers behind every one of these claims.
3.44×
More effective than visuals at making an ad memorable.
+23%
Revenue growth for companies that keep their brand consistent.
94%
Recognize Netflix from a single "ta-dum."
<10%
That's how few ads use sonic brand assets at all.
+10%
Higher purchase intent when a sonic logo plays three times in a spot instead of once.
+7%
Increase in brand trust driven by a sonic logo.
Sources: Ipsos "The Power of You" 2020 (n=2,015 ads) · Demand Metric "Brand Consistency" 2016 (n=234) · Pramana et al. 2024 (Journal of Consumer Sciences, n=300, p<0.001) · Ayada & Ragab 2024 (International Design Journal, n=50) · Kemp, Kopp & Bui 2023 (n=104, p<0.01).
06What we do
Audio Branding
Every brand
knows how it looks.
Few know how they sound.
We audit how your brand and its competitive landscape sound today. We design how it should sound tomorrow – on TV, in the app, in-store and on the phone line.
- 01Research, audit and Sonic Positioning MapsAn audit of your brand's current sonic identity – a positioning map built on a validated model of emotions.
- 02Music consultingWe analyze your brand's communication goals and translate them into the language of music.
- 03Sonic logo + trademarkWe design your brand's sonic logo. We help you register it as a sound trademark.
- 04Brand Music Core and production libraryOriginal brand music – a core theme plus arrangements aligned with brand fit. One sonic language across every context.
- 05UI sounds and phone linesApps, hardware, IVR, smart devices, hold music. Every click in your brand's language.
- 06Music for eventsConferences, galas, branded events – from identity to live execution.
Music for advertising
We score
campaigns
and communication
platforms.
We compose for TV, digital, radio and event campaigns. Made to order, with full rights included. Brief → demo in 5–7 business days.
- 01Music composition and productionOriginal compositions for every communication need. We work with the industry's leading artists.
- 02Sync and licensingMusic for films, spots and events. Selection, arrangement, licensing from libraries and major publishers.
- 03Audio campaignsAudio-first campaigns: radio, streaming, podcasts, voice assistants – for brands making a strategic move into sound.
- 04PodcastsCorporate podcast production – from concept to distribution. Recording, editing, sonic branding, sound design.
- 05Sound studioA production studio in Warsaw – recording, mix, mastering and post-production under one roof.
07Proprietary methodology
08Audio Branding Minds × Kozminski University
Audio Branding Minds × Kozminski UniversityAudio Branding Minds 2026 → abminds.pl
Audio Branding Minds. Together with Kozminski University.
01
100 participants. Marketing, research, music. One room.
Poland's first conference on the strategic use of sound. Edition #1 is behind us, edition #2 arrives in 2026. Co-organized with Kozminski University.
02
It's not an event. It's a community.
Marketers, researchers, composers, brand managers. The conversations don't end when the conference does – the audio branding category in Poland is only just taking shape.
03
Without science, sound stays in the background.
AB Minds is where research meets marketing practice. That's why we run it with Kozminski University.
Team
The people who hear brands.
Composers, researchers, producers. We stand behind every sound that leaves our studio – from the audit to a single click in your app.
Hubert Pyrgies
CEO · Strategist & Producer
I build sound strategies and lead the TADADAM team. Don't worry if talking about your sound needs feels difficult – I'll show you, in simple steps, how audio branding can support your communication, and propose effective solutions for your brand.
Karol Szczawiński
Managing Partner
I focus on understanding your business goals and making sure sound supports them effectively. I bring together the worlds of business and sound, so our work answers your real needs.
Antek Sojka
Composer & Music Producer
Audio holds no secrets from me – and when it does, I know how to unravel them. Together with the best experts in the field, I produce sound for your branding needs.
Producers & Researchers
Network of collaborators
A team of music producers and researchers we bring in at different stages of a project – from audit and SPM to composition, mix, and sound design.
10From the blog
From the blog.
All postsYour Ad Sounds Just Like Your Competitors'. That's Why No One Remembers It
Ipsos analyzed 2,015 video ads across 10 product categories. Audio proved 3.44x more effective than visual assets at building brand attention — yet fewer than one in ten ads uses it. That's not a gap. That's an advantage sitting on the table.
75% of People Recognize a Brand by Sound Alone. Would They Recognize Yours?
In a study of 353 people, 75.1% identified a brand by sound alone. The Nokia Tune: 68% recognition with no name, no logo, not a single word. A melody from 1902 sold billions of phones. The question isn't "does sound work" — it's "why don't you have one yet."
Before You Think “I Like It,” Your Brain Has Already Decided
Music activates the reward system and releases oxytocin – the trust hormone – before the cortex gets a chance to decide whether “we like this.” EEG picks up brand conditioning that survey respondents never report. The brain knows more than it admits. Audio branding plays on exactly that level.
11Let's start with a conversation
Let's start
with a conversation
Every brief starts a conversation. We reply within 24 hours.
Wondering how your brand could sound?
Address
TADADAM Sp. z o.o.
ul. Jagiellońska 54/145a
03-463 Warszawa
ul. Jagiellońska 54/145a
03-463 Warszawa
Phone
+48 605 664 995
Mon–Fri · 9 AM–6 PM
Mon–Fri · 9 AM–6 PM