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UI sounds: the key to better UX and a stronger brand

Hearing Your Brand: Neuromarketing and the Impact of Sound on Consumers

How to Create an Effective Brief for Music in a Commercial?

How to take care of the musical setting of the event? Before, during and after.

The musical design of events is a crucial component in shaping a positive experience for their attendees. This is because music not only provides a backdrop for various program segments but also plays a pivotal role in evoking emotions and creating the desired atmosphere. For this reason, its selection should be handled with meticulous attention, encompassing both live performances and pre-recorded tracks that accompany key moments of the event.

Can mismatched music negatively affect your brand image?

In the trend of a holistic approach to marketing, more and more attention is being paid to sound consistency, alignment with the brand's character, and the overall consumer experience. Not without reason, as sound and music are powerful tools that influence brand perception, audience emotions, and the effectiveness of advertising campaigns.

How to leverage the rising popularity of podcasts in marketing?

No one in the marketing industry wants to miss out on trending media. We want to be where our audience is, and ideally, get there before our competitors. Among those aiming to ride the wave of podcast popularity, the winners will be those who can communicate effectively in an audio-only environment.

Earworm - A brand in the customer's ear

Have you ever had a melody stuck in your head so intensely that you couldn’t stop humming it? If so, you’ve experienced the fascinating phenomenon known as an earworm. Not exactly the most appealing term, right? Yet, it’s a powerful tool in the hands of marketing specialists, one that can bring significant benefits in branding.